About House of Tara

Set up in 1998, House of Tara is a pioneer in the beauty and makeup industry in Nigeria and Africa as a whole and a trailblazer in the areas of retail, distribution channel management and education. House of Tara pioneered the bridal make up profession in Nigeria in 1998, and launched the first bridal directory in Nigeria in 1999, facilitated the first-ever series of bridal seminars in 2000. It established the country’s first make up studio and make up school in 2004 and launched the Tara Product line, a brand that promotes ethics and ethnicity, by empowering young women for economic independence without moral compromise. It also hosted Nigeria’s first Make-Up Conference in 2014.

House of Tara currently has 19 studios currently in 11 states, with plans to build studios across Nigeria in Warri, Calabar, Akure, Ogbomosho, Bauchi, Jos, Abba, Makurdi and more, and outside Nigeria in South Africa, Kenya and Ghana by the end of 2015.

Spread across the three main streams of The Make-up Studio, The Makeup Academy and the TARA product line comprising beauty products and professional make-up kits, the company employs over 150 employees and has a groundbreaking network of over 4,000 reps across the country.

Mission & Vision


We are a globally respected beauty company of African origin.

To train and develop makeup artists for its industry.

To be a Mecca for all makeup products and its support services.

To be the first choice of cosmetics for every black woman.


To build a world-class culture that EMPOWERS, ENGAGES and creates and EXCITING experience for ALL.

Organisational Structure

House of Tara consists of 3 primary divisions- Creative, Commercial and Operational. With a staff strength of over 100 employees, the House of Tara team coercively works together to create innovative products, uncover business opportunities, deliver insight, engage customers and develop beauty techniques that become global trends.

With 20 operational branches, House of Tara Makeup Studios has the infrastructure and personnel to provide makeup services to women in Lagos, Benin, Abuja, Ibadan, Ilorin, Enugu, Asaba, Uyo, Port Harcourt, Kano and Kaduna.

Below is an organogram showing our corporate structure;

  1. Managing Director

    1. Commercial Director

      1. Key Account Manager

      2. Franchise Manager

      3. Franchise Manager

      4. Retail Operations Manager

        1. Head of Retail Artist

      5. National Field Service Manager

        1. Regional Sales Manager

        2. Sales Excutive

        3. Sales Assistance

      6. Brand & Marketing Manager

        1. Marketing Executive

        2. Marketing Associate

      7. New Product Development

        1. New Product DEV. EXEC.

        2. New Product Dev. Intern

    2. Internal Control Manager

      1. Internal Control Manager

      2. Internal Control Associate

    3. HR Business Partner

      1. HR Analyst

      2. HR Associate

    4. Operations Director

      1. Admin Manager

        1. Admin Executive

        2. Admin Assistance

      2. Customer Service Manager

        1. CSU Analyst

        2. CSU Associate

    5. Executive Assistant

    6. Personal Assistant

Board of Directors


MRS. Tara Fela Durotoye

MRS. Osayi Alile

MRS. Nimi Akinkugbe

Mr. Chukwuka Monye

Ms. Arese Ugwu

MRS. Ada Iwugo